Murray GM Moose Jaw

February 18, 2017

Utterly brutal low ball on my trade. 2k under the book value... Avoid. Very old school sales approach that makes most people's skin crawl and gives complete validity to the reasons why people hate car salespeople. Run for your life from this place folks. UPDATE: My wife and I drove from Saskatoon. One hour after we left the dealership and were back on the highway, I get a text message from the salesman saying that he worked on the sales manager and got him to come up another $1000 on my trade. See, now the thing that bothers me is two-fold: a) Why didn't they come up on the trade value while I was there? b) Buying a vehicle does NOT have to be a confrontational process so this dealership should have treated my wife and I fairly from the outset. It is beyond insulting in this day and age when everybody and his dog can access fair trade values for their vehicles online to low ball well below the industry standards and below the very tool the industry uses in auto valuations: the Canadian Black Book. They used the Canadian Black Book when I was in the business and often a sales manager would come out to meet the customer and literally show them in the book what it says their car is worth wholesale. I have asked numerous car dealers: what is the tool you use in determining trade values and I've been told each time, The Canadian Black Book. I even grabbed my smartphone and went to the website to verify that it was the same Canadian Black Book they use and each time, the dealers have indicated that it was. So, it begs the question, why would a seemingly reputable dealer like Murray GM deliberately low-ball? And herein lies the problem with the entire industry: it is a racket and frankly, it's time the Competition Bureau of Canada take a good hard look at the industry's business practices. There is no standardized way in which dealers approach valuing trades, I am certain of that now. As a result, this means they are controlling information the public does not have access to and as a result, that puts auto dealers at an unfair competitive advantage over consumers. I teach sales training for a living. I know the ins and outs of the art of the deal. This particular dealership needs to significantly invest in appropriate sales training and systems for its staff so that folks aren't placed in a position of being insultingly low-balled (with no justification, I might add other than "well, we gotta put new tires on it, we gotta change the oil", etc. This does not have to be a confrontational process, ever, yet this dealership seems mired in old practices that perpetuate the reasons why people would rather get an enema than have to deal with crap like this when they're looking for a new vehicle. It is unpleasant. It is unfair. It is, frankly, a vile method of doing business that should be banned in this country because it is so unfairly stacked against consumers. I will be filing a complaint with the Competition Bureau about this dealership.

Written By: Sean C