When a shopper walks on to the lot, you and your sales team start working for that potential buyer. But is that buyer working for you once he or she leaves with a new ride?
James Hayes, co-founder of mobile software development company Mobials, says this may not be as far-fetched an idea as it seems.
Mobials Inc. has launched a new software program and mobile app designed to give the power of online reviews to dealers.
Mobials said the application, in its most basic terms, gives salespeople a system to capture reviews, positive or negative, through a mobile platform that is as easy as sending a text message.
In business, any business, you’re only as good as your reputation. And reputation is something a lot of dealers find themselves struggling with.
From a consumer standpoint, car dealers don’t often rank amongst the top businesses for reputation. Although this often has more to do with perception than reality, it’s a lingering stigma. The disconnect between how dealers actually conduct themselves and the feedback that is published on the web, is significant.
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